Estimating what your hourly rate should be can be a daunting task- a delicate balance between making sure your service has the value it deserves, and setting a number your potential clients feel comfortable with. This infographic via Freelancers Union takes out the guesswork!
The only way to become “successful” is to define what success actually means to you — and it should be different for everyone.
Helena Price is a photographer in San Francisco who has worked with clients such as Dropbox, Google, and Uber. In her talk with Creative Mornings, she offers so many amazing nuggets of wisdom on how she dropped a successful career in Tech to become a photographer, and what she learned from the experience.
Check out Helena’s beautiful photography here
Head over to Creative Mornings for more inspiring talks and see how you can get involved in the Creative Mornings community in your city!
Just the other night I had the pleasure of attending Cascade SF, an event here in SF for creatives to network, and get one on one speed mentoring from leaders in the industry. A really awesome talk is always included at the end, with some pretty engaging themes. This time the theme was “Banish Your Inner Critic” by Denise Jacobs, an author, speaker, and creative evangelist. Jacobs has given talks at events like TedX and SXSW, so it was awesome to see her talk in such an intimate space like Cascade! If you happen to live or travel often in SF, do yourself a favor and attend a Cascade event.
Denise Jacob’s theme resonated so much with me. I’m definitely a self identified perfectionist, and I grew up with the conditioning that whatever I’m achieving is never good enough. (Cause: Asian mom) While this mentality brings out the high achiever in us, sometimes we really need a break from ourselves! Not only that, it may actually hurt our creativity. How many times have you felt a sea of dread wash over you just before you begin a project, as a result of the unrealistic expectation of yourself?
I thought I’d share some valuable advice that Denise pointed out, as I know so many creatives who struggle with their inner critic!
Denise started off her talk about getting her first big break with getting a book deal. Along with the elated excitement came the relentless voices inside her head, telling her that she wasn’t qualified enough, that someone else could do it better- that everyone would find out she was a fake!
Does that sound familiar?
After bawling (actual word used) for two days straight, Denise told us she set some crazy expectations for herself- she was going to finish her book in just four months. She worked herself crazy, and eventually burned out. She became depressed and suffered anxiety. Even worse, she couldn’t find her creative expression.
But no, wait! Realizing that fear really means “false evidence appearing real” OR “fuck everything and run!” Working off of fear gets you nowhere. This is what Jacobs learned about banishing her inner critic.
Listen for internal talk
It’s all about the language you use inside your head. Thoughts like “I’m so busy!” deepens the stress. Thinking words like “I should have done more by now” creates a mentality that you don’t have control over the situation. Try thinking “I’m going to do this much by this deadline” sets a goal, and gives the power right back to you!
Say NO to comparing yourself.
All we see when we compare ourselves is the tip of the iceberg of that person. Behind the exterior is all the icky struggle, sweat, blood, adversity, and who knows what else. The same goes for you. In this culture of social media, it’s easy to only see the very tip of the iceberg- a very crafted persona. This is your new mantra: “I will not compare myself to strangers on the internet!”
Imposter syndrome is very real.
People with imposter syndrome are actually the qualified, competent ones. Let that roll around in your head a bit. Denise gave us a great example- Jerry Seinfeld quoted, “I don’t have what these people want to see- they want to see a funny guy! That’s not me.” Jerry Seinfeld feels this way, yet he’s a legendary comedian! Remember your achievements. Have reminders of personal success at your fingertips, and be proud!
Everything must be flawless!…So I’ll do it tomorrow.
Sound like you? Perfectionism and procrastination is like a feedback loop. They feed off each other! Perfectionists focus on the finished product, rather than the process. A great experiment between two groups of pottery students articulate the fault of perfectionism so perfectly. The experiment divided pottery students into two groups- one group was given the task to create a single perfect pot. The other group was tasked with creating as many pots as they could! While the first group suffered anxiety from the expectation and came out with nothing, the second group, through all the practice, came out with beautiful pottery.
You have nothing to prove to anybody.
Decouple your performance from who you are! And remember, fear is not real. Embrace failure, because that’s how you learn. Everything comes from humble beginnings.
Check out http://denisejacobs.com/ and look out for her new book, “Banish Your Inner Critic” coming out soon!
For more insight on what Denise shared with us at Cascade, you can view her slide presentation here.
I’ve been a big fan of the Red Lemon Club for some time, and it has been pretty cool to see Alex Mathers grow into quite the influencer over the years. I recently picked up his book, “How to Gain Illustration Clients” and it’s the kind of gold they don’t exactly teach you in art school. In particular, I love the 8 rules Alex outlined for having a successful freelance career. Here they are, not quite verbatim, but very much on point!
The importance of hustle
Getting customers, landing work, interacting with the network just takes work. Don’t get too complacent! Too many people underestimate how much work and consistent, plentiful action your illustration career requires. The competing noise of social media means you need to provide more value, and target your audience. Don’t worry about being pushy, or over the top. There’s no such thing as being seen too much as a brand. Don’t compete, dominate.
Discomfort is inevitable
Putting in the research, and reaching out is uncomfortable. If you want to build a valuable network, you need to rise above the conditioning of not taking social risks. If your heart is pounding, you are doing the right thing. Have the mindset of a fighter. Are you a spectator, or a warrior?
Have more options than you need
When you have client work, you take less action to market yourself. You still need to take action! Too many people try to generate clients when they’re panicking. It’s best to have as options as possible. Get comfortable with rejecting clients, because you are unavailable, and in high demand. Most of these clients will come back down the line if you keep in touch.
Make others look good
Help companies and people look good. People will feel the need to reciprocate. Do this, and you will be awarded in life with a great value network. When connecting with a prospect, think about how you can help them in some way.
The importance of follow up
Always keep a dialog! Follow Up, even if you don’t get a response. Sometimes you have a reach out a few times! Persistence turns everyone into an opportunity. Always be pushing to generate a close. Push your sales on people who benefit from you. If you annoy some people, who cares??
Consistently market your work, and your exposure will gradually build up. Do the right things consistently, even if it might not feel like you’re going anywhere. The number of opportunities from a large social network base is huge. But this means commitment.
Everyone is a potential lead
Everyone will point to a lead. If someone doesn’t appear to bring a prospect immediately, we neglect them, but we should really nurture the relationship. Everyone you know can somehow link you to valuable leads or resources. For example, what do you do if you have only one contact? You get creative. That one contact could have someone in their network who needs your services. If you do good work for them, they tell their network-and there just might be someone there who is your dream network. Nurture your relationships with a smaller selection of contacts.
The real winners keep track of everything that gets you closer to a deal. Mark cold emails, tweets, instagram, and track and connect the results. You want to know what works, so you can maximize growth.
I’ve started to follow these and the results have been great. If you want to keep drawing and get paid for it, you have to do the grunt work. Get a free sample of “How to Get Illustration Clients” , available on audio and PDF.